Marketing MCQ
Marketing Chapter 21
The home page for TheKnot.com, a website for locating everything needed for a wedding, contains several links to other websites that an engaged couple might need including a travel agency, a linen store, a wedding gown retailer and several other formal links between the website and other related websites. TheKnot's customer experience includes __________.
The home page for TheKnot.com, a website for locating everything needed for a wedding, contains several links to other websites that an engaged couple might need including a travel agency, a linen store, a wedding gown retailer and several other formal links between the website and other related websites. TheKnot's customer experience includes __________.
The home page for TheKnot.com, a website for locating everything needed for a wedding, contains several links to other websites that an engaged couple might need including a travel agency, a linen store, a wedding gown retailer and several other formal links between the website and other related websites. TheKnot's customer experience includes __________.
a) convenience
b) connection
c) control
d) community
e) communication
Answer: b
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