The inept set is the set of brands:
A) that are part of a person's memory, but not considered because they elicit negative feelings
B) the consumer has awareness of, but has neither negative or positive feelings toward
C) that a person would consider as feasible solutions to meet a need
D) that are viewed by a consumer as being approximately equal in terms of quality
Answer: A) that are part of a person's memory, but not considered because they elicit negative feelings