Marketing MCQ
Marketing Research
The ________ is one type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious, given the nature of the interview.
The ________ is one type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious, given the nature of the interview.
The ________ is one type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious, given the nature of the interview.
A) indirect approach
B) direct approach
C) focus group approach
D) descriptive approach
Answer: B
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