Marketing MCQ Marketing Chapter 17 The media planners for Dr. Pepper are launching a new advertising campaign. As part of their media plan, they want to expose their target market to its new advertisement about five times each. This is their advertisement's

The media planners for Dr. Pepper are launching a new advertising campaign. As part of their media plan, they want to expose their target market to its new advertisement about five times each. This is their advertisement's

Marketing Chapter 17

The media planners for Dr. Pepper are launching a new advertising campaign. As part of their media plan, they want to expose their target market to its new advertisement about five times each. This is their advertisement's

reach

repetition

exposure

frequency

targeting

Answer: frequency

Marketing MCQ

The media planners for Dr. Pepper are launching a new advertising campaign. As part of their media plan, they want to expose their target market to its new advertisement about five times each. This is their advertisement's

The media planners for Dr. Pepper are launching a new advertising campaign. As part of their media plan, they want to expose their target market to its new advertisement about five times each. This is their advertisement's

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