The online consumer lifestyle segment called brand loyalists __________.
a) are women who do their actual purchasing at traditional retail stores
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: c