The principal difference between the two major types of websites is that promotional websites are designed to __________ while transactional websites are designed to __________.
a) promote a company's products and services; convert online browsers into online buyers
b) convert online browsers into online buyers; promote a company's products and services
c) provide information about a company; move consumers closer to a purchase
d) move consumers closer to a purchase; provide information about a company
e) create portals; act as bots
Answer: a