Marketing MCQ Marketing Chapter 17 The statement of advertising objectives should include a benchmark—such as the current sales level—and indicate how much improvement is sought.

The statement of advertising objectives should include a benchmark—such as the current sales level—and indicate how much improvement is sought.

Marketing Chapter 17

The statement of advertising objectives should include a benchmark—such as the current sales level—and indicate how much improvement is sought.

True

False

Answer: true

Marketing MCQ

The statement of advertising objectives should include a benchmark—such as the current sales level—and indicate how much improvement is sought.

The statement of advertising objectives should include a benchmark—such as the current sales level—and indicate how much improvement is sought.

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