The two types of affective message strategies are:
A) emotional and hyperbole
B) resonance and emotional
C) preemptive and unique selling proposition
D) affective and conative
Answer: B) resonance and emotional
Marketing MCQ
A) emotional and hyperbole
B) resonance and emotional
C) preemptive and unique selling proposition
D) affective and conative
Answer: B) resonance and emotional