Using "regular person" models in advertisements are being used by companies such as Wal-Mart in response to:
A) the decrease in the use of fear advertising tactics
B) the ineffectiveness of rational advertising tactics
C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
D) the need to reach female audiences, who do most of the buying in the household
Answer: C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body