What are the two measures the BCG matrix uses to classify SBUs and products in the portfolio?
A. Market growth rate and return on investment (ROI)
B. Market growth rate and degree of competitiveness
C. Relative market share and market growth rate
D. Relative market share and number of products the company produces
E. Relative market share and return on investment (ROI)
Answer: C. Relative market share and market growth rate