Marketing MCQ
Marketing Chapter 21
When Andrea visited www.disneystore.com, she looked at several different classic Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed that she wanted to buy the two stuffed animals, typed in her address and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the __________ design element.
When Andrea visited www.disneystore.com, she looked at several different classic Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed that she wanted to buy the two stuffed animals, typed in her address and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the __________ design element.
When Andrea visited www.disneystore.com, she looked at several different classic Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed that she wanted to buy the two stuffed animals, typed in her address and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the __________ design element.
a) context
b) community
c) content
d) commerce
e) connection
Answer: d
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