When consumers begin to think of an advertisement as old or stale, the concept being illustrated is:
A) a sales-response curve
B) wear out effects
C) decay effects
D) carryover effects
Answer: C) wear out effects
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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