Automobile manufacturer ads comprise about 15 percent of all magazine advertising revenue. One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis. When they do make decisions to purchase new cars, the auto companies want to make sure consumers remember the right brand. This illustrates the concept of:

Automobile manufacturer ads comprise about 15 percent of all magazine advertising revenue. One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis. When they do make decisions to purchase new cars, the auto companies want to make sure consumers remember the right brand. This illustrates the concept of:

Automobile manufacturer ads comprise about 15 percent of all magazine advertising revenue. One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis. When they do make decisions to purchase new cars, the auto companies want to make sure consumers remember the right brand. This illustrates the concept of:


A) decay effects

B) wear out effects

C) carryover effects

D) threshold effects



Answer: C) carryover effects


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