When developing a marketing strategy, ethics should
A. be considered, but only after other basic parameters have been set.
B. be balanced against the higher-priority demands for profits and returns to shareholders.
C. be considered early in the planning phase to avoid having to ask questions throughout the rest of the process.
D. be considered throughout the process, using different questions at different stages.
E. be handled by outsiders or consultants, since the marketers will likely be too involved with the details to be objective.
Answer: D. be considered throughout the process, using different questions at different stages.