When measuring the effectiveness of her retailing strategy, Martha decides to measure the sales per square foot, which is calculated by dividing ______________ by selling area in square feet.

When measuring the effectiveness of her retailing strategy, Martha decides to measure the sales per square foot, which is calculated by dividing ______________ by selling area in square feet.



a) total sales

b) discounted sales

c) total visits

d) lead to close ratio

e) consumer traffic



Answer: A


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