When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:

When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:



A) brand extension

B) family brand

C) flanker brand

D) complementary brand



Answer: C) Flanker brand


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