When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a:

When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a:



A) family brand

B) cooperative brand

C) co-brand

D) flanker brand



Answer: D) flanker brand


Learn More :

Marketing

Learn More Multiple Choice Question :