When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a:
A) family brand
B) cooperative brand
C) co-brand
D) flanker brand
Answer: D) flanker brand
Marketing MCQ
Marketing
When Procter and Gamble introduces a new laundry detergent with a different brand name, it is an example of creating a: