When traditional media are used in advertising communications,

When traditional media are used in advertising communications,



a) word-of-mouth communication is absent.

b) there is multiway communication between a sender and a receiver.

c) communications generally end with the receiver.

d) there is a completely different strategic marketing process compared to social media.

e) the goal is to receive messages from active receivers about the joys of using a brand.



Answer: C


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