Which of the following statements is true of the use of social media in brand communications?
a) Brand managers always use only one social medium for promoting their brand.
b) It deliberately seeks to ensure that a message ends with an individual receiver.
c) It is used to reach active receivers, who will then become brand evangelists.
d) It generally uses one-way communication from sender to receiver.
e) It uses a completely different strategic marketing process compared to traditional media.
Answer: C