Which is an intangible element of a corporate image?
A) the corporate name and logo
B) ideals and beliefs of corporate personnel
C) the employees
D) the package and label
Answer: B) ideals and beliefs of corporate personnel
Marketing MCQ
A) the corporate name and logo
B) ideals and beliefs of corporate personnel
C) the employees
D) the package and label
Answer: B) ideals and beliefs of corporate personnel