Which of the following is a disadvantage of using newspapers for advertising?

Which of the following is a disadvantage of using newspapers for advertising?


a) They have poor reach potential in local markets.

b) It takes a long time to place an ad in a newspaper.

c) The messages on newspapers have a short life span.

d) Consumers usually take a long time to respond to ads in newspapers.

e) It is expensive to place ads in newspapers.



Answer: C


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