Which of the following is NOT one of the six distinct online consumer lifestyle segments?
a) Hunter-gatherers
b) Click-and-mortar
c) Cocooners
d) Hooked, online and single
e) Time-sensitive materialists
Answer: c
Marketing MCQ
a) Hunter-gatherers
b) Click-and-mortar
c) Cocooners
d) Hooked, online and single
e) Time-sensitive materialists
Answer: c