Which of the following is NOT one of the defining characteristics of advertising?
A. Advertising is not free; someone has paid for it.
B. Advertising must be carried by some medium.
C. Advertising gets people to buy products and services they would not otherwise buy.
D. The source of the advertising must be known or knowable.
E. Advertising is a persuasive form of communication.
Answer: C. Advertising gets people to buy products and services they would not otherwise buy.