An advertising plan is crucial to an ad campaign because it will later be used
A. to measure the success or failure of the campaign.
B. as a supporting document required for media placement of the ad.
C. as part of the annual report to the Federal Trade Commission.
D. to supplement the firm's SWOT analysis.
E. to set the advertising budget for the following year.
Answer: A. to measure the success or failure of the campaign.