Which of the following statements describes a role personal selling plays in an organization's marketing effort?
a) Salespeople are the critical link between organizations and the government
b) Salespeople match company interests with customer needs to satisfy both parties
c) Salespeople play a dominant role in implementing an organization's pull strategy
d) Salespeople monitor investments in R&D and production facilities
e) Salespeople are only part of the organization in customers' eyes
Answer: b