Which of the following statements is TRUE regarding market share pricing objectives?
a. Market share pricing is typically stated in actual dollar amounts.
b. A firm's market share is unrelated to the level of growth in the overall market.
c. Market share is a measure of a firm's profitability in achieving sales revenues.
d. An organization can increase its market share even if sales for the total industry are flat or declining.
Answer: d. An organization can increase its market share even if sales for the total industry are flat or declining.