Which of the following tasks are involved in the formulation stage of the sales management process?

Which of the following tasks are involved in the formulation stage of the sales management process?



a) Recruiting and selecting the sales force, training the sales force and compensating the sales force

b) Developing account management policies, implementing the account management policies, correcting the account management policies

c) Setting sales objectives, organizing the sales force and developing account management policies

d) Organizing the sales force, quantitative assessment and follow-up

e) Organizing the sales force, setting motivational sales quotas and evaluating the individual members of the sales force



Answer: c


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Marketing Chapter 20

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