Which one of the following statements about focus groups is NOT true?

Which one of the following statements about focus groups is NOT true?



a.

It consists of 8 to 12 participants.

b.

If more than 12 participants do show up, all should be allowed to participate.

c.

It lasts for about 2 hours.

d.

The format of the discussion is semi-structured.

e.

Any size smaller than eight participants is not likely to generate synergy between participants.



Answer: B


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