A focus group is:

A focus group is:



a.

an interview technique with the main objective of finding out how a subject would respond to a certain statement.

b.

a formalized process of bringing a small selected group of people together for an interactive and spontaneous discussion on one particular topic or concept.

c.

a detailed outline of the topics, questions, and sub-questions used by the moderator to lead the focus group session.

d.

the interactive procedure between the researcher and moderator discussing the subjects' comments and/or responses to the topics that outlined the focus group session.

e.

the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.


Answer: B


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