While most consumers look at price and quality, the majority of customers are looking for
A. high value.
B. price guarantees.
C. cash, debit and credit options.
D. the best selection among competitive offerings.
E. courteous sales associates.
Answer: A. high value.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?