Marketing MCQ
Marketing Chapter 11
A network supplies programming and services to a series of local TV stations, or ____, which contract to preempt time during specified hours for programming provided by the networks and carry national advertising within their programming.
A network supplies programming and services to a series of local TV stations, or ____, which contract to preempt time during specified hours for programming provided by the networks and carry national advertising within their programming.
A network supplies programming and services to a series of local TV stations, or ____, which contract to preempt time during specified hours for programming provided by the networks and carry national advertising within their programming.
A. satellite networks
B. local nets
C. affiliates
D. station reps
E. regional networks
Answer: C
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