A number of self-regulatory mechanisms have been established by the business community in an effort to control advertising practices and among them the largest and best known is the ____.

A number of self-regulatory mechanisms have been established by the business community in an effort to control advertising practices and among them the largest and best known is the ____.



A. Federal Trade Commission

B. Federal Communications Commission

C. Better Business Bureau (BBB)

D. World Trade Organization

E. Chamber of Deputies



Answer: C


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Marketing Chapter 20

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