A very frustrating, and often expensive, scenario for both an agency and its client occurs when:
A. a commercial is rejected at the storyboard stage.
B. a commercial that was rejected at the storyboard stage is accepted at the final stage.
C. a commercial is rejected for reasons such as sex and politics.
D. a commercial is approved at the storyboard stage but then is rejected after it is produced.
E. a commercial is rejected at the idea generation stage.
Answer: D