According to D'Arcy Masius Benton & Bowles's agency, _____ is the vehicle that transforms the strategy into a dynamic, creative communications concept.

According to D'Arcy Masius Benton & Bowles's agency, _____ is the vehicle that transforms the strategy into a dynamic, creative communications concept.

According to D'Arcy Masius Benton & Bowles's agency, _____ is the vehicle that transforms the strategy into a dynamic, creative communications concept.



A. the Positioning Idea

B. the Illumination Idea

C. the Divergence Idea

D. the Power Idea

E. the Imagery Idea



Answer: D


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