According to the Federal Trade Commission _____ exists if there is a misrepresentation, omission, or practice that is likely to mislead the consumer acting reasonably in the circumstances to the consumer's detriment.

According to the Federal Trade Commission _____ exists if there is a misrepresentation, omission, or practice that is likely to mislead the consumer acting reasonably in the circumstances to the consumer's detriment.



A. puffery

B. affirmative disclosure

C. selective retention

D. deception

E. selective disclosure



Answer: D


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Marketing Chapter 20

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