According to your text, one perspective from which to view services is as a ______ targeted at a(n) ________.
a) sporting event; spectators
b) concert; audience
c) play; actors
d) performance; audience
e) presentation; spectators
Answer: d
Marketing MCQ
Marketing Chapter 13
According to your text, one perspective from which to view services is as a ______ targeted at a(n) ________.