Services have six basic characteristics: intangibility, inseparability of production and consumption, perishability, client-based relationships, customer contact, and

Services have six basic characteristics: intangibility, inseparability of production and consumption, perishability, client-based relationships, customer contact, and



a) labor-intensiveness.

b) orientation toward value.

c) homogeneity.

d) heterogeneity.

e) specialization.



Answer: d


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