Advertisers continue to use sexual appeals to advertise products such as beer, cigarettes and cosmetics despite increased criticism from all corners. Which of the following is the most important reason for this?
A. It can help break through the advertising clutter and draw attention to their brands.
B. Sexual appeal has a strong association with these kinds of products.
C. These types of appeals are very acceptable to most people including women.
D. Sexual appeals are popularized by movies and TV shows and has become a necessity.
E. It offers a strong positioning strategy which could result in strong brand recognition and brand association.
Answer: A