An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area. Which of the following would you recommend as the best alternative?

An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area. Which of the following would you recommend as the best alternative?

An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area. Which of the following would you recommend as the best alternative?



A. Network television

B. Syndication

C. Superstations

D. Local radio

E. National advertising



Answer: D


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