Marketing MCQ
Marketing Chapter 11
The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.
The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.
The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.
A. absolute cost
B. reach and frequency
C. inherent drama
D. audience selectivity
E. spectaculars
Answer: B
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