An advertiser who says that his product is the "best," "greatest," etc. is using ____, which is a(n) ______ form of advertising.
A. deception; legal
B. a superlative; illegal
C. puffery; illegal
D. puffery; legal
E. puffery, unethical
Answer: D
Marketing MCQ
Marketing Chapter 20
An advertiser who says that his product is the "best," "greatest," etc. is using ____, which is a(n) ______ form of advertising.