Marketing MCQ
Marketing Chapter 19
An American sporting goods manufacturer wanting to sell on the Belgian home shopping channel would find that different laws govern the people who live in the Flemish communities, the German communities and the French communities that exist in the nation. For instance, in the French-speaking community of Walloon in Belgium, the home shopping channel is legal. It is an illegal operation, however, in Flanders, the area of the country where Flemish is spoken. This is an example of how _____ factors affect global marketing.
An American sporting goods manufacturer wanting to sell on the Belgian home shopping channel would find that different laws govern the people who live in the Flemish communities, the German communities and the French communities that exist in the nation. For instance, in the French-speaking community of Walloon in Belgium, the home shopping channel is legal. It is an illegal operation, however, in Flanders, the area of the country where Flemish is spoken. This is an example of how _____ factors affect global marketing.
An American sporting goods manufacturer wanting to sell on the Belgian home shopping channel would find that different laws govern the people who live in the Flemish communities, the German communities and the French communities that exist in the nation. For instance, in the French-speaking community of Walloon in Belgium, the home shopping channel is legal. It is an illegal operation, however, in Flanders, the area of the country where Flemish is spoken. This is an example of how _____ factors affect global marketing.
A. economic
B. demographic
C. political/legal
D. cultural
E. infrastructure
Answer: C.
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