To reach out to the youth market in the Middle East, Coca-Cola and Pepsi have:
A. pressured area governments into creating a single set of laws on advertising in the Middle East and established strict policies for their enforcement.
B. called for each Middle Eastern country to determine its own policies on advertising regulation.
C. used a variety of IMC tools including sponsorships and branded entertainment.
D. emphasized their association with America and American foreign policies.
E. targeted parents because of their strong influence on teenagers' consumption preferences.
Answer: C.