A(n) _____ is an agreement to stop engaging in a particular practice for settlement purposes only and does not constitute an admission of guilt by the advertiser.

A(n) _____ is an agreement to stop engaging in a particular practice for settlement purposes only and does not constitute an admission of guilt by the advertiser.



A. cease-and-desist order

B. consent order

C. ad substantiation agreement

D. affirmative disclosure order

E. injunction



Answer: B


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Marketing Chapter 20

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