Business-to-business marketers who sell expensive, risky, and often complex products rely most heavily on which of the following promotional tools?
A. Print advertising
B. Coupons
C. Direct mail
D. Personal selling
E. Pricing
Answer: D
Marketing MCQ
Marketing Chapter 1
Business-to-business marketers who sell expensive, risky, and often complex products rely most heavily on which of the following promotional tools?