Champion Sportswear has developed a "Super Bowl Sweepstakes" that it plans to promote. To avoid having this promotion classified as a lottery, Champion should:
A. require that consumers make a purchase of one of their products as a condition for entering the sweepstakes.
B. offer only merchandise and no cash as part of the sweepstakes prizes.
C. not require that consumers make a purchase of one of their products as a condition for entering the sweepstakes.
D. run the promotion only in the state where the Super Bowl is being held.
E. avoid comparative advertising.
Answer: C