Champion Sportswear has developed a "Super Bowl Sweepstakes" that it plans to promote. To avoid having this promotion classified as a lottery, Champion should:
A. require that consumers make a purchase of one of their products as a condition for entering the sweepstakes.
B. offer only merchandise and no cash as part of the sweepstakes prizes.
C. not require that consumers make a purchase of one of their products as a condition for entering the sweepstakes.
D. run the promotion only in the state where the Super Bowl is being held.
E. avoid comparative advertising.
Answer: C
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Marketing Chapter 20
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- What is the task of the Bureau of Consumer Financial Protection within the Federal Reserve?
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- _____ was established in 2010 in order to restructure and improve the finance industry by better monitoring systematic risk, safeguarding consumers, and more effectively examining market fluctuations.
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