Marketing MCQ Marketing Chapter 19 Diet Coke is known as Coca-Cola Light in Germany, France and many other countries because these countries have legal restrictions prohibiting the use of the word diet. This is an example of how _____ factors affect global marketing.

Diet Coke is known as Coca-Cola Light in Germany, France and many other countries because these countries have legal restrictions prohibiting the use of the word diet. This is an example of how _____ factors affect global marketing.

Marketing Chapter 19

Diet Coke is known as Coca-Cola Light in Germany, France and many other countries because these countries have legal restrictions prohibiting the use of the word diet. This is an example of how _____ factors affect global marketing.

A. economic

B. demographic

C. political/legal

D. cultural

E. infrastructure

Answer: C.

Marketing MCQ

Diet Coke is known as Coca-Cola Light in Germany, France and many other countries because these countries have legal restrictions prohibiting the use of the word diet. This is an example of how _____ factors affect global marketing.

Diet Coke is known as Coca-Cola Light in Germany, France and many other countries because these countries have legal restrictions prohibiting the use of the word diet. This is an example of how _____ factors affect global marketing.

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