Marketing MCQ
Marketing Chapter 19
____ is a strategy of advertising in which certain banned products are indirectly advertised by labeling a non-banned product with a familiar logo so as to develop brand image and easy recall.
____ is a strategy of advertising in which certain banned products are indirectly advertised by labeling a non-banned product with a familiar logo so as to develop brand image and easy recall.
____ is a strategy of advertising in which certain banned products are indirectly advertised by labeling a non-banned product with a familiar logo so as to develop brand image and easy recall.
A. Aerial advertising
B. Transit advertising
C. Surrogate advertising
D. Cross-selling
E. Ethnocentrism
Answer: C.
Learn More :