For its international advertising, Levi Strauss & Co. uses an organizational approach in which a vice president of global marketing who oversees the company's marketing program in 60 countries but still provides autonomy to local and regional marketing directors. This is an example of a:

For its international advertising, Levi Strauss & Co. uses an organizational approach in which a vice president of global marketing who oversees the company's marketing program in 60 countries but still provides autonomy to local and regional marketing directors. This is an example of a:



A. centralized approach.

B. totally global approach.

C. decentralized approach.

D. combination of the centralized and decentralized approaches.

E. matrix network.



Answer: D.


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