If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB), the NARB is most likely to:
A. order the company to stop running the ad.
B. refer the case to an industry trade association.
C. refer the matter to an appropriate government agency.
D. impose a fine.
E. lodge a class action suit for customers who have been in some way negatively affected by the ad.
Answer: C