If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB), the NARB is most likely to:

If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB), the NARB is most likely to:



A. order the company to stop running the ad.

B. refer the case to an industry trade association.

C. refer the matter to an appropriate government agency.

D. impose a fine.

E. lodge a class action suit for customers who have been in some way negatively affected by the ad.



Answer: C


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Marketing Chapter 20

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